Democrats’ $20M Plan to Win Back Men Sparks Fiery Debate on The View

The Democratic Party’s recent electoral loss has sparked a heated debate about how to reconnect with male voters, and the co-hosts of ABC’s The View didn’t hold back on Friday. A New York Times report revealed that Democrats are investing $20 million in a project titled Speaking with American Men: A Strategic Plan, aimed at decoding the language and content that resonates with men. But is this the right move, or a costly misstep?

Joy Behar didn’t mince words, dismissing the study as a waste of cash. “Twenty million bucks just to talk to boys?” she quipped, suggesting the funds would be better spent “teaching men to not be such sexists.” Her comment drew applause, but not everyone agreed. Alyssa Farah Griffin pushed back, pointing out that Trump’s appeal spans diverse demographics, not just men, and isn’t solely about sexism. “Do you think Democrats who supported Biden in 2020 switched to Trump because they’re sexist?” Griffin challenged. Behar’s response? “It’s suspicious.”

The discussion dug deeper into why Democrats are losing ground with men. Griffin highlighted an “authenticity problem” within the party, noting that figures like Joe Rogan, once a Bernie Sanders supporter, drifted away due to policy missteps. She argued that hiring strategists to analyze male speech patterns misses the mark—men want genuine dialogue about their struggles, not accusations of sexism. Co-host Sara Haines added that terms like “toxic masculinity” can alienate men by framing them as the problem, while the so-called manosphere gains traction by affirming male value.

The debate underscores a broader issue: Democrats are grappling with how to rebuild trust with a demographic they’ve arguably pushed away. Throwing millions at a study might not bridge the gap—authenticity, not analytics, could be the key.