Family History Inspires Vacations in Rising 'Roots Travel' Trend

More Americans are turning to their ancestry for vacation inspiration, diving headfirst into the growing trend of "roots travel." This personalized form of tourism is sending families across oceans to reconnect with their heritage, particularly in Europe.

Kristin Petersen, a travel adviser for Travelmation, summed up the magic of the trend poignantly: "There’s something really beautiful about feeling directly connected to a place you have never been, but you know the whispers of your past are still there." Honestly, if that doesn’t make you want to pack a bag and hunt down your great-great-grandparents’ stomping grounds, I don’t know what will.

Scotland, for instance, has seen a surge in visitors seeking to trace their Scottish ancestry. According to Visit Scotland, the country’s official tourism board, an estimated 40 million travelers have arrived with the hope of "laying claim" to their roots. They credit the boom in DNA-based ancestry tests for putting Scottish heritage in the spotlight. Petersen herself recounted a memorable trip to Scotland with her family after piecing together their lineage. She described it as an unforgettable experience, particularly when they located the very spot where her husband’s ancestors were married. Talk about bringing history to life.

Italy, too, is catching the roots travel fever. The country has declared 2024 the "Year of Italian Roots in the World," with the aim of reconnecting the millions of people of Italian descent to their cultural heritage. Italian Minister of Foreign Affairs Antonio Tajani emphasized the importance of strengthening ties with Italian communities worldwide, noting that over 80 million people share a deep bond with the country and their ancestral origins.

The phenomenon isn’t limited to European destinations. The 2020 Census shed light on America’s diverse heritage, revealing that the largest ethnic groups in the U.S. include English (46.6 million), German (45 million), and Irish (38.6 million) descendants. Meanwhile, Middle Eastern and North African populations, such as Lebanese, Iranian, and Egyptian Americans, also reported strong connections to their roots.

Adam Duckworth, president of Travelmation, highlighted the trend’s appeal to older generations. "They have the time to research the past, and they are growing attached to what they are learning," he explained. With more financial resources at their disposal, many retirees are not only embarking on these deeply personal journeys but also inviting family members along to share in the experience. Duckworth noted that roots travelers often hire local guides and drivers to help them locate destinations tied to their family stories, ensuring a truly customized adventure.

Whether it’s walking in the footsteps of ancestors in a quiet Scottish village or rediscovering Italian traditions with extended family, roots travel is proving to be more than just a vacation. It’s a bridge to the past, a celebration of identity, and maybe even an excuse to update the family tree while sipping espresso.