Logan and Jake Paul Explain Why the Cameras Keep Rolling: 'Gotta Keep Pumpin'

If there’s one thing Logan and Jake Paul don’t need, it’s another camera in their faces. Naturally, though, the famous brothers decided to lean into their larger-than-life personas, pitching and now releasing a reality show about their chaotic lives. "Paul American" debuts Thursday on HBO Max, blending documentary-style insights with reality TV drama.

The show promises a deep dive into Logan’s action-packed ventures with the WWE while navigating life as a new dad, alongside Jake’s long-distance love story turned engagement and his prep for a fight against none other than Mike Tyson. Yes, you read that right—Mike Tyson.

It’s no secret that fame comes with its share of headaches. Privacy? Long gone. But Jake Paul summed up their philosophy with a colorful quip: "When you're b---s deep, you gotta keep pumpin’." His brother Logan, ever the quick-witted counterpart, chimed in, "That’s one way to look at it." Behind the cheeky remarks, though, lies a genuine passion for their work.

"We’ve been doing this since we were seven and nine years old," Logan explained. "Before this influencer YouTube stuff was even a thing. It’s what we love, and we’ll be doing it forever." Talk about commitment—these guys clearly aren’t about to hang up their social media crowns anytime soon.

The Paul brothers are no strangers to controversy, either. Jake has dealt with legal troubles and past struggles with substance abuse, while Logan faced backlash for a tasteless video filmed in Japan’s infamous "suicide forest." They’re aware of their complicated reputations, and the show aims to offer some context. "There’s a lot of history here," Logan said. "We tried to condense 10 years of Logan and Jake Paul Internet history." Good luck squeezing that into a single show.

But life as a Paul brother isn’t just about internet drama. Both are making waves in the ring—Jake in boxing and Logan in WWE. Considering their wealth and Puerto Rico paradise home, you’d think they’d have little incentive to risk their bodies this way. Yet, Jake sees it differently. "It creates purpose in life," he said. "We’re addicted to the game. It feels like we’re just getting started."

Love them or hate them, the Paul brothers aren’t stepping out of the spotlight anytime soon. And judging by this latest endeavor, they’re still finding ways to keep the world watching.