Meghan Markle's As Ever Brand: Sold Out in a Flash Despite Eye-Watering Prices

Meghan Markle has once again proven her star power with the launch of her new lifestyle brand, As Ever. The Duchess of Sussex’s inaugural product drop sold out in less than an hour, despite some eyebrow-raising price tags.

Markle took to Instagram to share her gratitude, saying, "Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing." She also teased that this is just the beginning for As Ever, adding, "Here we go!"

The brand’s debut collection consisted of eight items reflecting Markle’s passion for cooking and entertaining. Among the offerings were a crêpe mix, shortbread cookie mix, tea blends, flower sprinkles, honey, and a raspberry spread—each available in limited quantities and packaged with a touch of sophistication.

But wait, here’s the kicker: a jar of honey was priced at $28, while the raspberry spread came in at $14. Cue the online chatter. One social media user bluntly pointed out, "You paid $14 for ‘spread’ that costs 3-4 bucks at any local grocery store." Another called it "scarcity marketing" and claimed the sellout was less about demand and more about limited stock. Ouch.

Critics weren’t shy about expressing their skepticism, with comments ranging from calling the pricing "WAY overpriced" to labeling the strategy as "a very old marketing tactic." Some even questioned the sanity of buyers, suggesting they might need a "mental check-up." The internet, as always, was ready with its pitchforks.

Still, Markle had her fair share of supporters. Enthusiasts praised her effort, with comments like, "Love this and the accessible pricing too," and "Delighted for her." Others expressed excitement for future product drops, with one fan even suggesting, "How cute would it be if the jam came in a little parfait glass?" Creative brainstorming, anyone?

The timing of this launch coincides with Markle’s new Netflix show, With Love, Meghan, which premiered on March 4. The series features Markle alongside celebrity chefs and friends as she shares recipes and hosting tips. While criticism of the show’s first season looms large, some industry insiders, like royal photographer Ian Pelham Turner, believe Markle needs time to find her groove. Turner predicted, "Given time and space, she will shine with the show."

Whether her brand’s success was fueled by clever marketing or genuine demand, one thing is clear: Markle remains a polarizing figure. Crisis communications expert Doug Eldridge explained the challenge she faces, saying, "Relatability is key in developing likability, and both are essential for marketability. Authenticity will be the ultimate deciding factor."

Love her or loathe her, Meghan Markle’s knack for grabbing headlines—and selling out products—is undeniable.