Paige Spiranac Joins Grass League Front Office to Revolutionize Golf
Sarah Johnson
May 31, 2025
Brief
Paige Spiranac joins Grass League’s front office, focusing on brand growth and fan engagement in the innovative Par 3 golf league.
Golf influencer Paige Spiranac is stepping off the fairway and into the front office, joining the innovative Grass League in a role that’s as dynamic as her social media presence. Announced on her YouTube channel, Spiranac will focus on brand development, fan engagement, marketing, and content strategy, while scouting new talent and securing sponsorships. This move marks a bold new chapter for the golf content creator, who’s ready to reshape the sport’s future.
The Grass League, now in its second season, is a high-stakes Par 3 golf league blending amateur and professional players in team-based showdowns. After a debut season in Tempe, Arizona, the league expanded to California this year, with live broadcasts on the Golf Channel. With 11 franchises, the San Diego Munis currently lead the pack with 753 points.
Spiranac’s role isn’t just a desk job—it’s a chance to amplify golf’s appeal in the digital age. “This is a natural evolution of my career,” she said, promising fans her existing projects won’t take a backseat. The league praised her as a trailblazing influencer with a sharp mind for modern sports media. As golf evolves, Spiranac’s vision could drive the sport into exciting, uncharted territory.
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Editor's Comments
Paige Spiranac trading her golf clubs for a front-office playbook? That’s like a hole-in-one on a Par 5! The Grass League’s betting big on her star power, but will she drive the sport forward or get stuck in the social media sandtrap? One thing’s for sure: with Paige in the mix, golf’s about to get a lot more Instagram-worthy.
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