Whiskey for Life? Contest Offers a Lifetime Supply to Seniors with a Fiery Taste for Cinnamon

Some lucky liqueur enthusiasts born before 1935 might just score the ultimate prize—cinnamon whiskey for life! Fireball Cinnamon Whisky is offering a free lifetime supply of their signature fiery drink to nonagenarians who are ready to bring the heat, as long as they enter the contest by March 31.

"We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom?" said Danny Suich, Fireball's global brand director in a cheeky release. Sure, these folks were born right as Prohibition ended in 1933, but clearly, they’ve been making up for lost time since then.

The contest rules specify that a maximum of 15 winners will be selected, each receiving a prize valued at $2,400. But here’s the catch—this reward isn’t transferable. Fireball made it crystal clear: no passing it down in your will, no sneaky whiskey inheritance, and certainly no ghostly returns to claim a refill. You’ve got to enjoy the prize while you’re around to savor it.

To enter, contestants need to submit a short essay about how they plan to "keep life interesting" at their age, along with a photograph of themselves enjoying Fireball and some basic personal info. According to Fireball, it’s "easier than filing for Social Security," which, fun fact, also started in 1935.

For those who aren’t quite 90 yet but know someone who fits the bill, nominations are open too. Just imagine gifting grandma or grandpa a lifetime supply of whiskey—talk about making family reunions spicy!

Fireball whisky is produced by the Sazerac Company in Louisville, Kentucky, but its roots trace back to chilly Canada. That’s why the brand spells "whiskey" with an "E." Originally developed in 1984 by Canada’s Seagram Co., Fireball has since become a favorite among drinkers of all ages. Well, maybe not for toddlers, but you get the point.

One particularly fiery fan, Florence Hackman from Loveland, Ohio, celebrated her 106th birthday last December with chocolate cake and a shot of Fireball, earning her the nickname "Fireball Flo." If that’s not living your best life, I don’t know what is.

So, if you or a loved one qualifies and has a taste for cinnamon spice, why not take a shot at this contest? After all, it’s not every day you get the chance to turn 90 into the new party age!