Will Rogers: Hollywood's Top Star Who Yearned for Cowboy Life, Says Great-Granddaughter

Sarah Johnson
July 26, 2025
Brief
Will Rogers, Hollywood's highest-paid actor in the 1930s, preferred cowboy life over fame, reveals his great-granddaughter Jennifer Rogers-Etcheverry.
In a heartfelt reflection on a bygone era of Hollywood, Will Rogers, the highest-paid actor of the 1930s, is remembered not for his silver screen success but for his deep-rooted desire to live the simple life of a cowboy. According to his great-granddaughter, Jennifer Rogers-Etcheverry, Rogers saw Tinseltown as a means to an end—a way to fund his true passions. "Hollywood paid the bills," she remarked, noting that he churned out films under contract just to escape back to his ranch, play polo, or travel the world.
Rogers, who tragically passed away in a 1935 plane crash at the age of 55, was a multifaceted talent. Beyond starring in over 70 films, he penned columns read by 40 million people daily and authored six books. Yet, despite rubbing shoulders with icons like Clark Gable and Walt Disney, and even dining with royalty, he remained a 'common man' at heart. Hailing from Oologah, Oklahoma—where he's celebrated as the state’s favorite son—Rogers never lost touch with his cowboy roots. His great-granddaughter recalls family stories of him returning to the ranch as just 'Dad,' shedding the superstar persona with ease.
His journey to fame began with trick-roping in Wild West shows, leading to a stint with the Ziegfeld Follies in New York. A spontaneous quip during a flubbed trick—"Hey guys, sorry I got all my feet through but one"—earned laughs that ignited his knack for entertaining. From there, his wit and charm propelled him to Hollywood’s top spot, yet his 186-acre ranch in Pacific Palisades, California, remained his sanctuary, a place where he even sheltered Charles Lindbergh’s family during their darkest hour after the infamous baby kidnapping tragedy.
Rogers’ death in Alaska, alongside aviator Wiley Post, sent shockwaves across the globe. "It shut down not just the United States, but the world," Rogers-Etcheverry said, emphasizing his status as a beloved global figure and unofficial humanitarian. His ability to unite people through humor and humility left an indelible mark, one that his family strives to preserve. Today, his California ranch stands as Will Rogers State Historic Park, a testament to a man who, despite his fame, always longed for the open range over the red carpet.
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Editor's Comments
Will Rogers was the kind of star who could lasso a laugh as easily as a calf, but Hollywood couldn’t rope him in for long. Isn’t it ironic that the man who topped the box office charts was more at home dodging cow pies than dodging paparazzi? If he were around today, I bet he’d trade a blockbuster premiere for a barbecue in Oklahoma faster than you can say ‘yee-haw!’
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