California Luxury Resort Goes Adults-Only, Leaving Kids Behind

Alila Marea Beach Resort, perched on the stunning coastline of Encinitas, California, has made a bold move—starting February 14, 2025, children will no longer be welcome at the property. The resort, owned by World of Hyatt, announced its transition to an adults-only haven, catering exclusively to guests aged 18 and over.

The motivation behind the change? A mission to offer a "serene and tranquil environment tailored to adult travelers seeking relaxation, exploration, and a peaceful stay by the beach." Well, who doesn’t want unwinding without the background soundtrack of toddlers wailing over melted ice cream?

Situated steps away from San Diego County’s Ponto Beach, Alila Marea isn’t alone in its kid-free vibe. Two of its sister properties—Alila Ventana in Big Sur and Alila Napa Valley in St. Helena—already operate as adults-only destinations.

For pet lovers, there’s some good news; select rooms remain "pet-friendly," so your furry friend is still welcome. Just no little humans tagging along.

While some might clutch their pearls at the idea of banning kids, legal experts like civil rights attorney Robert Patillo say it’s fair game. Businesses can set such policies as long as they don’t discriminate against protected classifications like race or sexual orientation. And given Millennials and Gen Z’s growing preference for child-free experiences, this could be a savvy business move. As Patillo puts it, "If this is in their business interest, they should be allowed to do so."

Travel advisor Katie Lynn Reynolds chimed in on the trend, noting a surge in adults-only resort bookings. Couples looking to reconnect, girls planning getaway trips, and friends seeking uninterrupted bonding time are flocking to these destinations. According to Reynolds, clients who opt for these vacations crave peace, quiet, and the chance to sip cocktails poolside without disruptions. Honestly, sounds like heaven.

Whether this marks the rise of child-free tourism or just another niche market, one thing’s clear—Alila Marea Beach Resort is carving out its place in the world of luxurious escapism.