Dave Portnoy Hails Barstool-FOX Sports Partnership as Sky’s the Limit

Barstool Sports founder Dave Portnoy is buzzing with excitement over a fresh partnership with FOX Sports, describing it as a game-changer that truly aligns with their edgy, fan-driven vibe. Unlike past collaborations that felt forced, this deal seems to be a perfect match.

Reflecting on a previous stint with another major network, Portnoy didn’t hold back. He shared on a morning show that the earlier partnership left a bitter taste, with the network seemingly embarrassed to be associated with Barstool’s unapologetic style. “They looked at me like I was a bad smell,” he quipped, highlighting the stark contrast with FOX Sports’ warm embrace.

This new collaboration is all about synergy. FOX Sports is rolling out the red carpet, integrating Barstool’s unique flavor into their programming. Portnoy himself will hit the road for college football coverage on Big Noon Kickoff this fall, proudly repping his alma mater, Michigan. He’s also set to feature on a new Monday show on FOX Sports 1, with a shiny Barstool studio under construction in Chicago.

“They want the Barstool feel—idiots just trying to make people laugh,” Portnoy said, emphasizing how FOX Sports values their raw, relatable charm. The partnership promises to blend Barstool’s colorful cast with FOX’s massive resources, creating something entirely new for fans of both brands.

Looking ahead, Portnoy sees boundless potential. “The sky’s the limit,” he declared, signaling a thrilling chapter for Barstool as they team up with a network that’s genuinely invested in their vision. This isn’t just a deal—it’s a cultural collision that could redefine sports entertainment.