Townsizing Takes Over: Why Americans Are Flocking to Quaint Small Towns in 2025

As summer vacation season kicks off, a fresh travel trend dubbed townsizing is steering Americans toward the charm of quaint, small-town destinations. Forget the chaotic rush of big cities—travelers are craving simplicity, seeking cozy, under-the-radar spots to unwind and soak in a slower pace.

For some, it’s about relaxation—boomers, in particular, find these quiet towns a soothing escape. Meanwhile, Gen Z is chasing the cinematic allure of a Nancy Meyers lifestyle, with 67% dreaming of living out small-town fantasies inspired by comforting, coastal movie vibes. Picture places like Old Saybrook, Connecticut, or Cape Cod, Massachusetts—destinations dripping with charm and a laid-back feel.

Travel experts see the appeal across the board. Adam Duckworth, president of Travelmation, notes that these trips let people linger at local shops and restaurants, free from urban frenzy. Indiana-based adviser Amy Thomasson points to spots like New Baden and French Lick as prime examples, perfect for easy weekend getaways. Travelers want drivable destinations with solid hotels and fun activities, all without the hassle of flights or crowded itineraries.

This shift to townsizing isn’t just about peace—it’s a chance to craft lasting memories in unique locales, often at a lower cost. It’s a trend that’s reshaping how we explore, blending convenience, experience, and a touch of nostalgia.